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Our Story

Ours in not a fancy story or a fairy tale. But it does imbibe the passion, determination and the sincerity of a local folklore.

After numerous deliberations and discussions on cuisine, location and offerings, Vaishali, Rajesh and Rohit – co-founders and partners in BDS Hospitalities, began their journey as Restaurateurs with the flagship restaurant – East Asia, The Asian Fanfare.

East Asia opened its doors on December 23, 2018 without much fanfare. We left that part out to the Food and the glory it would bring to the discerning customers of a populous, but enterprising northern west suburb – Borivali.

The menu is influenced by the migrants who settled in the early ages in the Gangetic plains of the Himalayas, to the streets of China, winding its way to the night markets of Thailand, the mountainous influences of Vietnam and Laos – covering almost every country in South and East Asia.

Careful thought has gone into the sourcing of local ingredients keeping things fresh as per the seasons and using products that accentuate the final presentation and taste.

East Asia caters to every occasion and every reason to celebrate or come together. Besides being the first in the competitive set to serve Pure Vegetarian Pan Asian Food, we also commit to introducing our patrons to the diversity of cuisines from the region.

So come and explore the chemistry of various flavors and preparations coming together. You may also get a chance to meet with either of the founders and discuss their journey into the hospitality world.

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BDS Hospitalities – the parent company that owns the brand “East Asia – The Asian Fanfare” is committed on its strategy to build multiple footprints in India and overseas. As turnkey experts, BDS Hospitalities will provide end-to-end support especially in Core areas of the business – Design & Build, Culinary & Restaurant Operations, Marketing & Business Analytics. BDS Hospitalities, hence invites expression of interest from passionate and committed individuals or enterprises for a Franchisee opportunities. Reach out to us on info@bdshospitalities.com for a prompt response.


East Asia is committed to offer the best of ingredients and touch-points through best-in-class options. Vendor or suppliers are invited to partner with us in providing options to our existing supply of fresh and dry ingredients as well as consumables.


East Asia is constantly looking to engage with passionate individuals who are seeking employment in any of the Restaurant areas. You get the opportunity to work in a professional and nurturing environment with our Michelin trained Corporate Chef. Reach out to us on info@bdshospitalities.com for a prompt response.